Some Facts and Stats of Social Media 2009
The distinction between our physical and virtual lives continues to blur at an amazing pace, as reflected in the social media statistics for 2009. Most statistics show that people are using sites such as Twitter, Facebook and LinkedIn more and more as a viable option to connect with the world around them.
Acording to the social media marketing statistics for 2009 analyzed by Neilsen, social networks and blogs beat other online activity, including personal emails, to become the 4th most popular online activity. While 67% of the global online population visit member communities, the time spent on social media sites now accounts for almost 10% of all internet time (Nielson, March 2009).
Here are some facts:
- Twitter has seen staggering acceptance from the global Internet population, growing by 1,382%, from February 2008 to November 2009.
- MySpace continues to be the most popular social media site in the US, capturing 31.95% of all social media visitors. Globally, however, they have fallen behind.
- Facebook has record 65.7 million unique visitors in 2009, as compared to 54.1 million at MySpace.
- According to the February 2009 statistics released by Clean Cut Media, YouTube is the #1 video site on the web, with 300 million visitors each month.
- eLYK client inquires regarding Twitter, Facebook and MySpace has grown by over 90% this year
- 34% of bloggers post their opinions about products, services and brands
- The fastest growing segment on Facebook is 55-65 year-old females
- 78% of consumers trust peer recommendations
- 91% of Gen Y (20-30 years old) have joined a social network
- The #2 largest search engine in the world is YouTube
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 million Users:
Radio (38 Years)
TV (13 Years)
Internet (4 Years)
iPod (3 Years)
Facebook added 100 million users in less than 9 month
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- % of companies using LinkedIn as a primary tool to find employees … 80%
- 63% – percentage of Twitter users that are male
- Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
- 80% of Twitter usage is on mobile devices … people update anywhere, anytime … imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé … In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica … 78% of these articles are non-English
- There are currently over 200,000,000 Blogs
- 54% of bloggers post content or tweet daily
- There are 150,000 article was posted on Wikipedia daily
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 25% of Americans in the past month said they watched a short video … on their phone
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news. With Social networks the news finds us.
- In the near future we will no longer search for products and services, they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook … daily.
Some crazy numbers:
- 1,000,000,000,000 (one trillion) – approximate number of unique URLs in Google’s index
- 2,000,000,000 (two billion) – very rough number of Google searches daily
- 68,000,000 – the average number of times people Googled the word Google each month
- 70,000,000 – number of total videos on YouTube (March 2008)
- 200,000 – number of video publishers on YouTube (March 2008)
- 100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)
- 2 minutes 46.17 seconds – average length of video
- 412.3 years – length in time it would take to view all content on YouTube (March 2008)
- 26.5 years – the average age of video uploader
- 6,350,000,000 – approximate number of Tweets to date (see an up to the minute count) http://popacular.com/gigatweet/
- 3,o00,000 – number of Tweets per day(March 2008) (from TechCrunch)
- 200,000,000 – number of active users
- 100,000,000 – number of users who log on to Facebook at least once each day
- 100 – number of friends the average user has
- 700,000,000 – number of photos added to Facebook monthly
- 52,000 – number of applications currently available on Facebook
Source: Nielson, Socialnomics, That, Amazon, Media Marketing, Clean Cut Media, Google, FutureBuzz, Time
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