Is your website accessible to everyone?
In June of this year, Winn-Dixie lost a lawsuit filed by a Florida resident that is blind. The lawsuit was filed because the website was not compatible to standard screen reader software. This lawsuit is the 1st case of its kind to go to trial and it was successful for the plaintiff.
This case got our attention!
We have over 6 years of experience in making a website ADA compliant. Our 1st project that required compliance was www.ARCJacksonville.org. We knew how to do it, but rarely got a request for the service.
We recently had the honor of redesigning and launching that same website www.ARCJacksonville.org and that allowed us to “sharpen our saw”. Coincidentally, the Winn-Dixie lawsuit concluded at the same time.
The Good News!
ADA website compliance is good for marketing.
A key component to a successful marketing strategy is to make sure your website is accessible to all visitors. If your website is developed to meet or exceed ADA compliance guidelines, search engines will favor it. If a search engine prefers your website over others in the same industry, it may improve your search rankings and potentially generate more interest in your business.
How can we help?
We start by visiting ADA.gov and download the checklist for accessibility of websites to people with disabilities. We review your website and determine what changes are required to make the website compliant. You will discover that most of the compliance recommendations are consistent with good design techniques. Making these changes will improve your website for all visitors!
An example of how this helps all visitors and makes your website attractive to Google:
A visitor on your website, who cannot see, will use a screen reader to consume the content on your website. For ADA compliance, all pictures are required to have “Alt Tags” to describe the image. A screen reader will read the tag. Concurrently, search engines use web crawlers to determine which websites to show in a search result. If you sell widgets and have pictures of widgets, the Alt Tag on the picture will increase the likelihood that your website will rank higher in a search for widgets.
If you would like us to review your website and determine what is required to make it ADA compliant, please do not hesitate to contact us.