Is your website accessible to everyone?
In June of this year, Winn-Dixie lost a lawsuit filed by a Florida resident that is blind. The lawsuit was filed because the website was not compatible to standard screen reader software. This lawsuit is the 1st case of its kind to go to trial and it was successful for the plaintiff.
This case got our attention!
In 2012 we contracted our first project that required ADA Section 508 and WCAG accessibility compliance, www.ARCJacksonville.org. At the time, we knew how to build an accessible website, however we rarely got a request for the service.
Fast forward to 2017 and we came full circle. We had the honor of redesigning and launching that same website www.ARCJacksonville.org.
Today we are experts in the process. If you are not sure what is required to make your website compliant, give us a call. We will review your website and provide recommendations to ensure ADA Section 508 and WCAG compliance.
The Good News!
ADA website compliance is good for marketing.
A key component to a successful marketing strategy is to make sure your website is accessible to all visitors. If your website is developed to meet or exceed ADA compliance guidelines, search engines will favor it. If a search engine prefers your website over others in the same industry, it may improve your search rankings and potentially generate more interest in your business.
How can we help?
We start the process using Section 508 and WCAG accessibility evaluation tools and a simple checklist. We audit your website using technology and direct interaction. Our goal is to identify the areas that are high priority, flush out the false positives and false negatives and provide a detailed report on the next steps.
An example of how this helps all visitors and makes your website attractive to Google:
A visitor on your website, who cannot see, will use a screen reader to consume the content on your website. For ADA compliance, all pictures are required to have “Alt Tags” to describe the image. A screen reader will read the tag. Concurrently, search engines use web crawlers to determine which websites to show in a search result. If you sell widgets and have pictures of widgets, the Alt Tag on the picture will increase the likelihood that your website will rank higher in a search for widgets.
If you would like us to review your website and determine what is required to make it ADA compliant, please do not hesitate to contact us.