- They are easy to scan.
- Nest to headlines they make it easy to get important points across.
- They break up the flow of the page.
- They draw users in.
The Secrets of Great Website Content
Online website content is king and will determine the overall success of your website. If your copy isn’t user friendly, speaking directly to the needs of the site visitors it will never be read. Furthermore if your content is not search engine friendly the search engines will never give you good page rankings. Remember, 70% of all website visits start as a search. Well planned, well written content is the key to attracting and maintaining visitor to your website and is the basis for all Search Engine Optimization (SEO). For the uninitiated, website content writing can be a time consuming and frustrating task. There is an Easier Way, but will get to that at the bottom of the pages. If you’re going to give it a go then here are some important things to keep in mind. Tailor Your Message to the Audience The site’s audience doesn’t care about what you want to say, they care about what they want to read. Give Users a Summary Before diving into the nitty-gritty give users a summary of what they are about to read. This will allow them to make sure your topic is worth their time. If you have written your summary successfully they will continue to read. Get to the Point If you take away anything from this article let it be this. Online users don’t read they scan. Get straight to the point in the least amount of words possible. Do not beat around the bush Use Small Sentences and Paragraphs Using smaller sentences and paragraphs makes your content easier to read and understand. Online readers will read only about half of what they would read on paper. Limit One Thought Per Paragraph Attempting to cram more than 2-3 thoughts into one paragraph is just rambling on and will confuse all of your readers. Use Bullet Points There are many advantages of using bullet points. Some of which include: