As business owners continue to rely on the internet to help their business grow, we recommend that you look forward by taking a brief look to the recent past.
Continued Rise of Responsive, Mobile Friendly Websites
Looking back just a few years, responsive web design gained traction in 2012 and today it is the standard for any new website. Many of our clients launched their website before responsive design was popular and they did not budget for a complete overhaul in 2015. The solution for that is to retrofit the website with a responsive design. This will bring it to “compliance” with what Google is looking for in a mobile friendly website. Please note that not all websites are a good candidate for retrofit because of design elements that do not conform in a mobile view.
Increased Need for Website Security
In 2014, many national companies experienced a “hacking” event that resulted in millions of customers having their personal information stolen. While your business may not be a high profile target, you should consider taking a basic step towards increased security. The solution is to add a layer of security normally reserved for e-commerce websites. A SSL, or Secure Sockets Layer provides an additional barrier for the hackers to overcome and we recommend that all of our clients add SSL.
Ongoing Website Design Trends
Long scrolling webpages are the vinyl record albums of the internet. They used to be cool, got replaced by other technology and now they are cool again. Our habit of scrolling on our mobile device fueled this come back and it is a popular design trend that really gained traction in 2015.
Going forward, the demand for parallax and lazy loading is increasing with each project we encounter. Parallax adds the illusion of depth to a web page while lazy loading allows you to view content on a page without waiting for the entire page to load.