As manufacturers continue to release a wider variety of mobile devices, more users are beginning to access the Internet using those devices. This means that businesses need to have readable and accessible content regardless of the type of device used (Usability.gov). At this point, it can be impractical to maintain a different version of your website to cater for mobile users and another one for PC and laptop users. This is just one of many reasons why you need a responsive design for your website.
Research by Google has shown that websites that aren’t fully optimized for mobile browsing impact user experience, which can keep a user from engaging with the website if the site doesn’t work well on a mobile device (Google.com). Furthermore, recent findings from a study conducted by Google found that approximately 67% of the respondents were more likely to purchase from a website that is mobile friendly, while 50 percent were less likely to use a website that was not mobile responsive even if they were loyal to the company (Google.com). Separate studies forecast that by 2015 the number of active users of mobile devices will be more than PCs and laptops to browse the internet.
These highlights show how important it is for your business to implement a responsive mobile website. Perhaps you are wondering what a responsive mobile web design is. A responsive design provides an easy to read and navigate website that doesn’t struggle with resizing or scrolling on a smartphones, iPhones, iPads, tablets, and other mobile devices (Forbes.com).
The benefits of designing a responsive mobile-friendly website are considerable. Responsive design gives your visitors a seamless user experience, results in higher conversion rates, and can positively impact search engine performance. For these reasons, businesses that haven’t implemented a responsive design will have a harder time to keep up with the changes in technology while trying to leverage the power of digital marketing (Usability.gov).
While mobile browsing is becoming increasingly popular, it affects some sectors more than others. For instance, a business dealing in ladies clothing online can expect that most of their customers will use mobile devices to browse online for clothes in the morning as they go to their work places and in the evening during TV viewing. On the other hand, business-to-business providers will get most of their internet visits during office hours. In those cases, users are more likely to use PCs and laptops. Building different versions of websites is less realistic than having a single responsive design that can adapt to users browsing habits (Usability.gov).
So what are you waiting for? Give us a buzz to talk about converting or redesigning your standard website into a mobile friendly responsive design!