Introduction to Search Engine Optimization (SEO) Strategy, Pay-Per-Click Advertising

Pay-per-click advertising, otherwise known as “Sponsored Links” that display above the regular search results, are advertisements that will lead a user to your website if they click on it. You can use pay-per-click advertising to get listed higher than you usually would in search results and drive qualified leads to your website.

Once you have a funded account with Google orYahoo, you assign bids to all your keywords. The higher you bid for a keyword, the higher an advertisement will show up in the results. If someone clicks on your advertisement, your account will be charged the amount you bid for that keyword. With that said, it will cost more to get your advertisement in the top spots. It costs nothing to show your ads, only when someone clicks on it. Ultimately, you’re paying for qualified leads to visit your website.

Unlike search engine optimization (SEO), pay-per-click advertising is geared to getting you traffic now. A solid internet strategy can deploy both search engine optimization and pay-per-click advertising at the same time.

To learn more about how pay-per-click advertising can help your website, contact Chris at 904-998-1935 at Elyk Innovation in Jacksonville.