eLYK Innovation - March eNEWS

March 2008 eNEWS

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In this Issue

Improving Search Engine Placement
Holiday Hours
Just Launched!
Start A Bonfire!

Improving Search Engine Placement

Search engines have become household tools people use to find websites of a particular interest. The closer a website is to the top of a search result, the better the chance it will see traffic. Because of this, it has become a goal for website owners to be listed as close to the top as possible in searches. There are several ways to improve the placement of a website in search results.

Keywords
The first thing search engines look for are keywords listed in the code. Keywords should be specific to a website. It is best to have specific keywords of 2 or more words at a time. For example, a website selling vintage license plates would have the keywords “vintage license plates.” Keeping keywords specific improve a website’s placement in search results.

Titles
Search engines also look for titles of pages in a website. Titles should represent the site in a manner that headlines represent a news article. It is also common to include a business name in the title. For example, a website offering retirement services would have the title “Retirement Services by Company X.” Having a simple, keyword-friendly title also improves website placement in search results.

Content
Another factor search engines look for is text in the website. Keyword-rich text on a website gives more information that searches can see. For example, a website selling neon sports balls would have a paragraph starting with “We offer neon sports balls of all kinds, including neon tennis balls, neon soccer balls, and neon footballs.” Keyword-rich text can improve a website search placement.

Sitemaps
Sitemaps provide search engines additional information to look at. Creating a sitemap on a website serves two purposes; they provide users with a “map” of the site in text form, and provide search engines more resources to look at. Adding links and keyword-rich text in the sitemap is a good way to improve search engine placement.

Updating
Search engines often look at current websites before searching established sites that have not been updated recently. Updating keywords, titles, and content circulates a website into this category, improving the websites placement in the search results.

Pay the Search Engine
Participating in a Pay Per click program offered by search engines drive relevant traffic to your website. Search engines will rank a high traffic website better than a low traffic site.

Please note that the key element in high search rankings is consistency. Making adjustments to your website every month or two will insure your website is relevant.

For more information concerning this topic please contact Joe Lemire.

jlemire@elykinnovation.com
904-998-1935

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Please note that our office will be closed on Friday March 21st 2008 in recognition of the Easter holiday. If you have an urgent request you can still call 904-422-2823.

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MTHomes.info - My goal is to serve, by sharing my years of experience in this industry, my background in banking and my personal experiences with family military moves. By caring for and being considerate of the needs of each and every client.

HuntLife.com - HuntLife is a community of hunters that appraciate hunting and the hunting lifestyle associated with it. HuntLife supplies hunting information, hunting lodge information, trophy room photo gallery, shirts for men and women and hunting apparel that supports the HuntLife lifestyle.

LarrysSubs.com - It's the Home of the Big One! Larry's Giant Subs, headquarted in Jacksonville, Florida, offers fresh and delicious sub sandwiches that use only the highest quality ingredients. Franchises are available all throughout the United States.

TheHouseWorkOut.com - Fun, fast, easy, and effective. Laurent can turn your housework into a work out.

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Start a Bonfire!

Last year we launched our latest product called Bonfire. Bonfire is an easy-to-use tool that lets you track the status of ongoing projects on a wide range of dimensions from any internet connection. When you login you will instantly see which projects are on schedule and which are behind. You can monitor all related "Todos" and filter by project, employees or status.

Any business that has more than 1 client can use Bonfire.

Many web based project management solutions force users to adopt new, unfamiliar processes that cause users more work. Bonfire is designed as a fast, easy to use solution to enhance and improve any processes that you already have. Team productivity will skyrocket in a collaborative environment that is customized to your unique work process.

It doesn’t matter if you a have formal process in place, or you're starting for the first time, Bonfire can provide you and your team with the tools you need to complete projects on time and under budget.

Why Bonfire???


	It's easy to use, customized to your specific needs... with all the powerful functionality you would expect from a more expensive program. Other project management tools have features that rarely get used and get in the way of effective collaboration. We know the most important feature is simplicity. We've “burned” the complicated stuff that gets in the way of effective project management. Access information 24 hours a day from any internet connection. Give different levels of access to users based on their roles in the project.

There's NO software to load!

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